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Snap’s IPO encourages useful advertising product improvements

Snap’s IPO encourages useful advertising product improvements

Snap’s IPO encourages useful advertising product improvements

By Damian Blackden WW Chief Strategy Officer

What’s changed? Snapchat recently announced that advertising partners will now be able to buy in-app ad inventory on an audience basis, including age group and gender via a partnership with Nielsen and its Mobile Digital…

What if we abandon the cookie?

What if we abandon the cookie?

What if we abandon the cookie?

By Tom Kelshaw Director of Creative Technology

  What changed? At Advertising Week in New York, Google announced updates to their cross-device measurement and targeting capability. Connecting display media exposure with in-store visits. Targeting and sequencing across devices throughout a campaign. Cool…

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